It’s officially the 2023 BNP Paribas Open in Indian Wells, CA!

Everyone loves when we do this, so let’s style some Edara Apparel dresses for Tennis Paradise! (You can see here how we dressed up Edara for the 2022 US Open and the 2023 Australian Open).

The Indian Wells Basics

If you’re heading to the world-renowned BNP Paribas Open tennis tournament, you’ll want to make sure you’re dressed comfortably—mainly, looking good and feeling yourself. The tournament is teeming with a relaxed, casual, SoCal-cool vibe, so have fun with it!

The BNP Paribas Open is held in the desert, with temperatures this time of year ranging from the mid 70s to the low 80s - pretty perfect! Whether a male or a female, it’s best to wear lightweight and breathable fabrics like cotton, linen, and polyester. You’ll also want to make sure you have plenty of sun protection, so be sure to pack a wide-brimmed hat, sunglasses, and sunscreen.

For the Spectator

For the ladies, a fashionable and comfortable sundress is always a great choice at a tennis tournament. Did you know that Edara tennis dresses transition effortlessly from active, court-wear to stylish, street style? For the tournament this year, we chose the Edara Apparel black Tie-Back dress, which is both comfortable and cute.

Going for a SoCal ‘90s era-meets Coachella-meets tennis vibe, we are pairing our Edara Tie-Back dress with an oversized plaid button down which can be tied around your waist in the daytime and worn over the dress as the evening temperatures dip. Some black Converse are perfect for walking the grounds, where there are incredible food and beverage options and shopping galore.

When you head over to one of the practice courts or smaller stadiums, you will be happy to have your chic Isabel Marant hat for the sun and classic, black aviators. Make sure to check the tournament’s bag policy, because you will want a clear stadium bag to hold our wallet, cell phone and sunscreen.

Have fun enjoying what TRULY is Tennis Paradise!

For the Champion

With each big tennis tournament, fans and athletes alike eagerly anticipate the fashion choices of the top female tennis players. Tennis fashion has come a long way since the days of long skirts and corsets, with players now able to express their individuality and personal style through their clothing choices.

Here is how Edara chose to dress our women’s champion avatar:

Classic style with a modern twist

The white Signature Tie-Back Dress is classy and understated from the front and eye-catching and edgy from the back—a perfect combination, as it gives a nod to the tradition of the game but also plays up the fun, relaxed vibe of Palm Desert. The solid white will keep our champion cool on the court and also contrast beautifully against the court as the crowd watches and will shine brightly against the desert backdrop when it is time to raise the trophy and take photos.

Functional yet stylish design

Our girl will be able to serve, volley, slice and slam anything that comes her way while wearing her Edara Apaprel one-and-done onesie. The defined waistband will flatter her figure and the sleeveless design will give her toned arms free range of motion. The super soft, stretchy and breathable fabric will wick away any sweat, allowing her to comfortably play through whatever the weather brings. Our built-in shorts with hem grip won’t be riding up (no awkward adjusting of shorts in front of a big crowd!), so she will be hyper-focused on her strategy and game.

Pop of Color

Pink is everywhere right now! And not just the color: Pink, the pop artist, made a splash (wearing pink) at a charity tennis event leading up to the PNB Paribas Open. You can’t miss someone wearing that color—which is the point! So, bring on the bright accessories for our 2023 female champion.

Our pink Advantage Sports Bra is a MUST under the Tie-Back dress, and the color is feminine, fun and very contemporary.

The black and pink Ace Visor is a necessity on the court, whether it is a day game under the blaring desert sun or an evening match with blinding stadium lights.

Add a custom Wilson racket, some coordinating Nikes and pink sweatbands, along with some minimalist gold huggies for earrings, and there is no question at all who is taking home hardware. Look good, feel good, play well.

Edara Wins

The beauty of Edara Apparel is that is a tennis-specific apparel brand, made by a woman, for women.

As you can see, Edara Apparel dresses are versatile and can be as equally stunning and functional on center court as they are sitting on a beach chair in the Stadium Plaza while sipping a Tennis Paradise Paloma.

Edara is for everyone. And whoever is wearing it, will feel—and look—like a winner.

PS- did you know that when you subscribe you receive a 10% discount on your first order? Forward to a friend so they can also receive the benefit.