A Common Thread
From the ground up, creative local entrepreneurs promote purpose-built apparel.
Make Way For Spring
"Whether for tennis or pickleball, these fashionable features work on and off the court."
Meet Laura Nunnelly
"Alright, Laura thanks for taking the time to share your stories and insights with us today. Let’s start with the story of your mission. What should we know?"
Pickleball/tennis apparel company, Edara, born and raised in Park City
"Nunnelly’s business philosophy encompasses the following, “Much of sport is a microcosm of life, from which we can learn so much about ourselves and each other. Edara Apparel embraces all angles of sport, especially the fashion bit and how it relates to a women’s sense of confidence on the court. When you look good and feel comfortable in what you are wearing, you can be the best athletic—and authentic— version of yourself.”"
